We’re rolling out our summer campaign for Canterbury of New Zealand. Shot in March 2011 in Waihi Beach, this point-of-sale rollout was inspired by the notion of ‘Memories of a summer road trip with friends’.

Our crew consisted of 7 models, 2 photographers, and 7 support crew. A two day schedule allowed us to tick off the planned shots. Here’s a selection of what will be hitting the shop windows over the next few months (plus a few behind-the-scenes shots).

Canterbury of New Zealand summer campaign posters. Bottom right: The whole gang together and Creative Director and Make-up artist hard at work