Looking at a rebrand? Or starting a new venture and thinking about logo options? There is nothing stronger than a simple, elegant logo, professionally executed and consistently applied across all your marketing material.

The reason is…well…simple. The lives of your customers are cluttered with so much information and detail. Drive down any main street in any New Zealand city and prepare for an onslaught of colour, catchy phrases, and powerful imagery. Thousands of radio and press advertisements compete for your attention, each one dripping with detail and information – some more so than others.

So it is refreshing to see something uncluttered in the marketplace. A great example I’ve seen recently is the Steinlager campaign billboard. A shot of the classic white can with the words ‘We believed’. Nice.

So when it came time to sign-write our vehicles we decided to take our own advice and use a high-contrast, simple and elegant design. They say less is more. We couldn’t agree more.

Our freshly sign-written VW. Simple and elegant design, high contrast. Easy to see from a mile away. Literally. Many thanks to Shane and the crew at ComputaStyle signs in Tauranga for an amazing job.