Over the last twenty years there has been a seismic shift in marketing. Brochures and broadsheet newspaper advertising has given way to AdWords, Instagram and Facebook. Pulp is out. Pixels are in. Is there a case for using ink and paper in your marketing budget? Or should we fully invest our marketing treasure chest with Google and Facebook?
I think the answer is that print still deserves a good slice of the pie. Not the whole pie. Maybe not even half. But like any balanced diet we have to have our share of fibre with our carbs and proteins.