Icon Marketing – Marketing / Design / Online / Video

Why pushing print is the smart play in 2021

Russell Dye February 1, 2021

Over the last twenty years there has been a seismic shift in marketing. Brochures and broadsheet newspaper advertising has given way to AdWords, Instagram and Facebook. Pulp is out. Pixels are in. Is there a case for using ink and paper in your marketing budget? Or should we fully invest our marketing treasure chest with Google and Facebook?

I think the answer is that print still deserves a good slice of the pie. Not the whole pie. Maybe not even half. But like any balanced diet we have to have our share of fibre with our carbs and proteins.

The push-button way to ignite your sales right now

Russell Dye May 22, 2019

Unleash a creative and engaging monthly mailer to your dedicated database of subscribers and watch your sales soar. Done right, ongoing email direct-mailers, (or eDMs), can significantly increase your sales for very little effort.
Email marketing is effective because you are preaching to the semi-converted.
If someone has subscribed to your marketing list, there’s a very good chance that they are satisfied customers or keen prospects.

Why your website isn’t pulling the crowds.

Russell Dye September 11, 2018

There are now over a billion websites in the world today. Most of them don’t really live up to the high expectations their owners had for them.

A standard approach is that a client supplies a website developer with text and images. The developer codes the site, makes minor edits at the customer’s bidding, and pushes the site live. So in effect, the standard website formula is client’s text + client’s photos + developer’s coding = website.

The problem I see with this is that great content is not necessarily a component of this process.

Sell more increase sales with these 4 rules

Four simple rules for better online marketing

Russell Dye August 30, 2018

Love lists? Here’s a list that will help business owners and managers get a grip on their online marketing strategies with a view to increasing sales, achieving more efficient marketing practices, and increasing that important bottom line.
Give and you shall receive:
Providing your potential customers with helpful advice, entertainment, inspiration or any kind of value-added engagement for free can pay big dividends. Helpful advice in an e-newsletter, online calculators, non-salesy website blogs or helpful online tools are just a few of the things you can do to give.

Three ways we help small businesses and start-ups

Russell Dye March 13, 2018

We love small-business marketing. We’ve worked with kiwi businesses from the iconic and internationally well-known, to localised mum-and-dad retail stores. One huge advantage of our big brand experience is that we can bring that business expertise to the table to assist the smaller guys and the start-ups. We love pushing marketing to the absolute limit of what is achievable with a modest budget.

Tell more – sell more

Russell Dye March 12, 2017

If you want a more competitive website, the good news is that there is a simple, and reasonably inexpensive way to increase your Google ranking, and therefore visitors arriving to your site: more content – specifically more text. Unfortunately, many website owners make the mistake of thinking that their readers will get bored with too much text and won’t read through it. This thinking ignores two important principles of web marketing:

You need to provide a reasonable amount of copy (text content) to have the opportunity to use targeted keywords in a natural and engaging style.

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