The great thing about the world-wide web is that it is, well, world-wide. And it’s a web. Anybody, anywhere, at anytime, can find your website – which is a great thing – if you sell product worldwide.
However there are several big downsides to being exposed to the whole world. The vast majority (99.9%) of malicious site attacks and spam originate from outside New Zealand. Even relatively above-the-board sales emails offering genuine IT, marketing or online services from India, China or the USA are hitting our inboxes in ever increasing numbers.