Print marketing

Small business or recent start-up? Here’s four reasons to call us today:

Russell_Dye_graphic_designer

Russell Dye – Creative Director of Icon Advertising

We understand marketing – both offline and online. Our insights and approach to your marketing needs will pay dividends quickly and will enable you to build a strong business based on sound marketing principles. We want to work with you every step of the way. Our briefing and management systems will ensure that, together, we will get the best bang for your buck.

The benefit of 30 years of advertising and marketing experience.

Russell Dye, your contact at ICON, has been in the industry for 30 years, working with clients large and small. Russell has consistently kept up to play with all the current marketing trends and strategies and understands the marketplace inside out. Russell will be your personal contact at ICON ensuring you get quality advice and service, regardless of your budget.

Great copywriting that super-boosts your marketing.

Did you know that in a print advertising environment only 20% of readers will read further than your headline? Great copywriting is vital to any communication piece. Unlike many other online web designers and traditional graphic designers, we start with text content and get that right first. We copy-write your marketing material from the ground up to appeal to your prospects, encourage them to engage further with your marketing, and drive them to action. If you neglect copy, you’re missing out on most of the action.

Fixed price – no nasty surprises.

We provide quotes and stick to them. This means you can budget your marketing expenses knowing you won’t have any embarrassing blow-outs. On top of that, we’ll always explain other costs and considerations that you might be up for, things which other companies may neglect to tell you about.

So if it’s time to look at a new design agency, website designer, or advertising consultant, talk to us. Our experience, affordability, and effective creative work will get your business really booming.
   
   


   

Can I help you?

I’m Russell Dye. I operate Icon Advertising Limited. I have over 30 years worth of advertising and marketing experience and have enjoyed working with the likes of Canterbury of NZ, Vodafone Warriors, Southern Cross Hospitals, and Fiber Fresh. If you are a Business or Marketing Manager operating from New Zealand’s Auckland, Waikato or Bay of Plenty areas, I’d love to meet you. If you’d like to reach out to me using the form below, I’ll be in touch. Or you can call me direct on 0800 426 623.

Just to test that you are a real person:

Posted by Russell Dye in Online marketing, Print marketing

How a one hundred dollar logo could cost you thousands

Russell_Dye_graphic_designer

Russell Dye – Creative Director of Icon Advertising

If you’re starting a new business you’ll need a logo and a brand. If your business has been around a while and your branding needs an overhaul you’ll be in the same predicament.

So do you now head off to an agency and spend two or three thousand on a paint blob? Or do you head on around to your nearest backyard desktop publisher for a whiz bang logo for $100? At first glance it might look like a no-brainer – after all it’s only a logo right?

The perception for many business owners is that the logo is a simple element which can be updated easily at any stage.

Your viral logo

The problem is that your logo and brand are viral. Whatever you start with is going to go through a process of duplication and before you know it, your brand will represent a huge investment: stationery, vehicle and building signage, packaging, website, brochure material and much more. If you realise down the track that your brand is off-key it will cost you thousands of dollars to update everything. Do it gradually and you’ll have inconsistent branding in the marketplace – not a very professional looking approach.

As an agency it is our advice to get the foundations right. Invest in a brand that will see you through for the long term.

Pay peanuts – get monkeys

So why do logos cost so much for such a simple item? For starters, there is substantial cost in the process of simplification. It takes time and expertise to take intended meaning and symbolism and re-work it into a simple, succinct device that answers the brief and the desires of the client. Simplification can be deceptively costly – smaller computers tend to cost more than their big box equivalents as packing more into a smaller space is difficult. Graphic design follows the same path.

A second issue is that logos can be very subjective. Producing a professional looking logo doesn’t always guarantee it’s going to get past stage one with a client who ‘just’ doesn’t like it but can’t articulate why. Sometimes the tightest brief can get thrown out the window once the first draft is tabled and it is literally back to the drawing board. As an agency we understand that changing the brief or evolving the design is the client’s prerogative and a natural event in the design process – so relax – you’re allowed to change your mind.

The third reason a logo can take time (and therefore money) is that a competent designer will need to test your logo in situ, being letterheads, business cards, website and signage. How does it look on a small business card? Does it work in black and white? Does it conflict or compare poorly with competitors’ brands? There are a lot of checks and comparisons that need to be made to ensure your investment is a good one.

The cornerstone of your brand

Of course logo design does depend on the client. In some unlikely cases a four-hour job may produce a logo that ticks all the right boxes for a small business. In the main though, we suggest you invest decent time in this, the cornerstone of your brand and therefore your business. That way you won’t need to revisit it with a costly makeover down the track.
   
   


   

Can I help you?

I’m Russell Dye. I operate Icon Advertising Limited. I have over 30 years worth of advertising and marketing experience and have enjoyed working with the likes of Canterbury of NZ, Vodafone Warriors, Southern Cross Hospitals, and Fiber Fresh. If you are a Business or Marketing Manager operating from New Zealand’s Auckland, Waikato or Bay of Plenty areas, I’d love to meet you. If you’d like to reach out to me using the form below, I’ll be in touch. Or you can call me direct on 0800 426 623.

Just to test that you are a real person:

Posted by Russell Dye in Brand ID, Online marketing, Print marketing

Top quality print collateral gets Flaxx Medical off the line

Russell_Dye_graphic_designer

Russell Dye – Creative Director of Icon Advertising

New start-up Flaxx Medical wanted to hit the ground running with high quality brochures and turned to Icon Advertising for a solution. We wanted to impress Flaxx Medical’s target market with a key communication piece that clearly demonstrated the product’s superior quality, ease of use, and range of options.

We wrote and designed the multi-page brochure which features generous space, is aimed at a health sector audience, and yet still has a unique kiwi flavour. The end result is a sure-fire winner for our client. We also designed and produced stationery, flyers and trade-show collateral.
Brochure design graphic designer
Icon Advertising is not just an online agency. In fact our roots are firmly grounded in ink and paper. So if your company needs quality design and print, including copywriting and photography, give us a call. We can manage any print project from inception to delivery – and we guarantee you’ll be blown away with the result.
   
   


   

Can I help you?

I’m Russell Dye. I operate Icon Advertising Limited. I have over 30 years worth of advertising and marketing experience and have enjoyed working with the likes of Canterbury of NZ, Vodafone Warriors, Southern Cross Hospitals, and Fiber Fresh. If you are a Business or Marketing Manager operating from New Zealand’s Auckland, Waikato or Bay of Plenty areas, I’d love to meet you. If you’d like to reach out to me using the form below, I’ll be in touch. Or you can call me direct on 0800 426 623.

Just to test that you are a real person:

Posted by Russell Dye in Print marketing