Are your brochures working as hard as they could be?

A brochure keeps the sales pitch going long after your prospect has left the store. In some cases it has to do 100% of the leg work to get people to your website to find out more. It’s important to ensure your sales brochures work as hard as you do. At a minimum, great brochures should tick the following boxes:

  • Compelling quality photography that shows your product or service in the best possible light.
  • Sales copy that engages the prospect and clearly presents the features and benefits of your product or service along with an appropriate call-to-action.
  • A balanced layout that organises text and images in a clear and interesting format.
  • Great printing including correct choice of paper stock, ink coverage, over-glossing, folding and trimming.

As a design agency, it’s our job to ensure your brochures have that X-factor that attracts and motivates readers. We’ll create concepts and copy-write your brochure in line with your objectives. We’ll source or direct photography. We’ll lay out and seek your feedback and approval. And we’ll then guide your brochure through print and delivery (or distribution if required). Brochures are our bread and butter so relax – you are in very safe hands.
   

Yokohama-brochure-graphic-design-printer

Design and print loyalty campaign for Yokohama New Zealand

   
   


   

Can I help you?

I’m Russell Dye. I operate Icon Advertising Limited. I have over 30 years worth of advertising and marketing experience and have enjoyed working with the likes of Canterbury of NZ, Vodafone Warriors, Southern Cross Hospitals, and Fiber Fresh. If you are a Business or Marketing Manager operating from New Zealand’s Auckland, Waikato or Bay of Plenty areas, I’d love to meet you. If you’d like to reach out to me using the form below, I’ll be in touch. Or you can call me direct on 0800 426 623.

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