Text is really important for Google Search
Not only does your online copy have to be well crafted for your visitors, it also has to be well crafted for non-humans like Google search-bots. When Google reads a web page, it only scans the text looking for keywords which, along with other factors, determines your ranking for particular search phrases. When we write, we have to balance our copy – compelling sales focused copy for humans with search engine rich structures for Google search bots.
We don’t cut corners with web writing. Your website is your main marketing showpiece. Because most marketing will lead prospects to your website, a well written site will add value to your entire marketing strategy.