Effective email marketing

Email marketing (sending email newsletters) is a highly cost-effective way of keeping in touch with clients and prospective clients.

It’s quick, offers highly measurable results and is easily personalised. Most importantly, email marketing is proactive ensuring you keep your brand top of mind with your clients, build new relationships and actively promote your services with special offers.

Whether you are starting from scratch (no database, no stories, no idea), or have made a start, we can provide the strategies, design expertise, and web writing talent to build your database, sell products and services, and avoid unnecessary unsubscribes and complaints. In accordance with New Zealand legislation, email newsletters should only be sent to email address recipients that have chosen to opt-in.

There are a lot of pitfalls with email marketing but we can help you avoid the traps and prosper in a very competitive environment.

MailChimp – our preferred email marketing platform

ICON’s preferred email newsletter platform is MailChimp. Don’t be fooled by the name, Mailchimp has grown exponentially over the last few years. The secret of its success has been its usability and its reporting capabilities.

Mailchimp provides interactive graphs showing you how many emails were delivered, how many customers opened your email, what percentage clicked, and much more. In short, comprehensive reporting gives us a better idea of what your audience likes and dislikes. This allows us to fine-tune your future email marketing campaigns – not to mention all your other marketing.


Can I help you?

I’m Russell Dye. I operate Icon Advertising Limited. I have over 30 years worth of advertising and marketing experience and have enjoyed working with the likes of Canterbury of NZ, Vodafone Warriors, Southern Cross Hospitals, and Fiber Fresh. If you are a Business or Marketing Manager operating from New Zealand’s Auckland, Waikato or Bay of Plenty areas, I’d love to meet you. If you’d like to reach out to me using the form below, I’ll be in touch. Or you can call me direct on 0800 426 623.

Just to test that you are a real person: