We’ve worked with kiwi businesses from the iconic and internationally well-known, to localised mum-and-dad retail stores. One huge advantage of our big brand experience is that we can bring that business expertise to the table to assist the smaller guys and the start-ups. We love pushing marketing to the absolute limit of what is achievable with a modest budget. We also find that smaller, nimbler companies are a lot of fun to work with as they can embrace innovative marketing initiatives that bigger organisations can’t easily replicate.
Did you know that in a print advertising environment only 20% of readers will read further than your headline? Of course the online world is much worse – often you’re lucky to have two seconds to grab your audience’s attention before they scroll away. Great copywriting is absolutely vital to any piece of communication – but especially marketing.
Unlike many other online web designers and traditional graphic designers, ICON values the written word. We can take your existing copy and edit it accordingly, or we can copy-write your marketing material from the ground up to appeal to your prospects, encourage them to engage further with your marketing, and drive them to action.
Let’s not forget imagery either. Using the right imagery to support your marketing is also vital. For this reason we place a high priority on well-shot, sharp and professional photography.
We provide quotes and stick to them unless there’s a radical departure from the initial brief. This means you can budget your marketing expenses knowing you won’t have any embarrassing blow-outs. On top of that, we’ll always explain other costs and considerations that you might be up for, things which other companies may neglect to tell you about.
So if it’s time to look at a new design agency, website designer, or advertising consultant, talk to us. Our experience, affordability, and effective creative work will get your business really booming.