Content is King
The problem I see with this is that great content is not necessarily a component of this process. You may have heard the expression that ‘Content is King’ – essentially the understanding that a website or online presence needs great content to work well.
A website is merely an arrangement of your content in a digital form. Bad content is still going to be bad content.
And while business owners may be great plumbers, builders or lawyers, they may not be great writers or photographers. Even if there is talent there – and I have seen some fantastic efforts – the reality is that a business owner can be too close to the process to
find the necessary fresh angles.